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Join Assad Koshul for an interactive weekend retreat on how to introduce Muhammad ﷺ in a modern context.

During this weekend, Assad will explain techniques used to create strong brand identification in the minds and consciousness of an audience and use those methodologies to explain the timeless Prophetic message to today’s audience.

10 a.m. to 7 p.m. & 10 a.m. to 3 p.m. | Saturday, July 23 & Sunday, July 24 | MCC Conference Room | $50/person (in-person with lunch included on both days) or $25/person (watch live virtually) | For ages 16+ | Register at mcceastbay.org/brand

Sidi Ahmad will also hold a free Friday night primer lecture on this same topic: https://mcceastbay.org/event/workshop-primer

This seminar “Muhammad (ṣallā -llāhu ʿalayhī wa-sallam) Brand Across Space and Time” is sponsored by Criterion Concept and MCC East Bay.

The workshop is capped at 60 attendees. It is an ideal workshop for all adults and youth and especially Imams and religious studies teachers.

Saturday, July 23

  • – 9:30 a.m. – Check-in begins
  • – 10 a.m. – Session begins
  • – 12:50 p.m. – Lunch
  • – 1:30 p.m. – Zuhr prayer
  • – 1:50 p.m. – Session resumes
  • – 6 p.m. – Session ends

Sunday, July 24

  • – 9:30 a.m. Check-in begins
  • – 10 a.m. – Session begins
  • – 12:50 p.m. – Lunch
  • – 1:30 p.m. – Zuhr prayer
  • – 1:50 p.m. – Session resumes
  • – 3 p.m. – Session ends

In this workshop, we will use Seerah (Prophetic biography) thematic analysis, inquiry, and reflection to learn:

  • – How to introduce Muhammad (PBUH) in a modern context;
  • – To develop a holistic approach to conceptualizing Muhammad (PBUH)’s legacy;
  • – To leverage Muhammad’s ﷺ actions, attributes, and intellectual legacy to address societal needs;
  • – To develop an intellectual and conceptual framework to view Muhammad ﷺ from multiple perspectives;
  • – Tools of inquiry and skills of reflection.

To build the brand of Prophet Muhammad ﷺ, we will also learn:

  • – What is a brand?
  • – How do you attach yourself to a brand identity?
  • – How does a brand evolve?
  • – How does the “brand” of Muhammad (PBUH) evolve in the seven main categories of the Seerah (Prophetic biography)?
  • – What contemporary tools can be used to enhance the understanding and love of Muhammad ﷺ?

This course is endorsed by Imam Zaid Shakir. The lesson plans are built on the MBC’s Omar (RA) series: https://mcceastbay.org/omar-series

The MCC has a standing policy that financial need should never hold a person back from attaining the religious or spiritual knowledge offered within the walls of the MCC East Bay. To request a financial waiver, please visit: https://mcceastbay.org/scholarship

All in-person and online students will receive access to the live recording indefinitely. Each attendee will also receive a unique User ID on the Criterion Concept website and app and “The Constructs” and Instructional Design tools used in class.

About the presenter:
Assad Koshul is originally from Pakistan and grew up in New York Metro area.

He is an Accounting/Finance, Organizational Development, Change Management, Leadership, and Human Capital Development Professional with experience in diverse industries in developed and emerging markets.

He has been a community activist since an early age and has worked in diverse groups for social justice causes. His diverse professional experience and cross-cultural competency equip him to create intellectual and emotional alignment in diverse environments and situations.

His current work focuses on knowledge integration, concept, and framework development for young professionals and activists. He also focuses on bridging the gap between academia and industry for young professionals as well as curriculum and workshop development for diverse audiences.

He is a graduate of Rutgers University, a Certified Public Accountant (CPA), Certified Scrum Master (CSM), PROSCI Change Management Certified and Certified Professional in Talent Development (CPTD).

Questions? events@mcceastbay.org